Make the difference. With the in-depth capability of Henley Marketing. The only fulfilment house whose standards are actually underwritten by guarantee.

The human factor:

How we help you establish the rapport that turns callers into customers

"Personal service" - the phrase that keeps popping-up in our testimonials. And no wonder.

Fulfilment comes down to a sensitive interchange of dialogue at the point-of-sale. Its success is rooted in our deep understanding of your objectives and our skill at recommending effective solutions. Whether to opt for live-operator or IVR, or both. Choice between cost-per-order and cost-per-call. Valuable advice about the all-important wording of those scripts. And many other issues needing close consultation with experts.

Your campaign will be handled by a dedicated Account Manager, and you’ll be encouraged to liaise with the team, for total peace of mind and assurance that your business is in the best hands. Remember that an impressive 90% of our clients have come back for more.

The admin factor:

Acting as your back office - tracking, controlling, checking, distributing

The quality of our administrative expertise, gained from experience with over 100 long-term clients, will impact directly on the cost-effectiveness of your campaign.

For us, the routines of tracking and controlling each job are second nature, and systematic checks are built into every stage of the project. At our Call Centre, each call is efficiently monitored for response times and outcomes, as well as online validation of addresses and credit-cards. And our order despatch is so streamlined that we usually beat the tight 1-day delivery demanded by one leading software distributor.

Call handling centre | media monitoring | data entry | data capture | data retrieval

These well-organised systems put us in a prime position to meet the unexpected challenges that can face any client at any time.

The Hi-Tech factor:

Latest technology that backs up our systems, and keeps you ahead.

Efficient admin has to be supported by appropriate technology, in order to maintain our competitive advantage, and to help you maintain yours.

When a high-impact DRTV commercial may bring in hundreds of calls in a few minutes, you need equipment you can rely on to divert them from live-operator to IVR without a hitch. Also for filing daily response statistics, so clients can fine-tune their campaigns. Also for logging each call for transcription and posting on the web for instant download. For hi-speed address-checking, each address can now be checked against postcode at the actual moment of keying-in, using Postal Address File software.

Right across the Henley Marketing operation, from Call Centre to Database Management to Order-taking and Distribution, we review and select the latest technology to utilise at your service.

-- or a complete end-to-end capability, starting with our own Direct Mail service.

Benefit from our advanced printing, enclosing, collating, wrapping, sorting and despatch facilities.

At Henley Marketing, you may choose to start enjoying our quality-guaranteed service from an earlier point - by opting to use our Direct Mail facility, as selected by blue-chip clients for over 20 years.

We regularly handle printed items up in the 100's of thousands, with high-speed personalised printing systems, mechanical insertion of up to eight items at a time into a range of envelope sizes, and secure polywrapping that can average 5,000 finished pieces an hour.

So let us handle your Direct Response campaign as a complete turnkey project. And see how we can satisfy your most urgent demands for time-sensitive mailings on a nationwide scale.

For more information call 0845 260 8092.


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Fulfilment: The crucial other half of your Direct Marketing campaign. Call Centre, Database, Despatch - Prompt, Personal service by Henley Marketing.

Responding to your responders.

With the speed, sensitivity and hi-tech support that is essential at this key moment that can make or break a sale.